Official Box Office Figures for Serenity

[UIPAustralia]

Browncoats,

The official figures are in and we thought we'd share them with you to give you the clearest idea of how the BDM is performing at the local box office.

The first day's box office for SERENITY was $280,763.

This placed it 5th on the national box office chart for the day, behind all of the school holiday features (in order: CHARLIE AND THE CHOCOLATE FACTORY $378,428, WALLACE AND GROMIT $373,464, SHARK BOY AND LAVA GIRL $303,328 and SKY HIGH $293,961), but ahead of all other product including new openers CINDERELLA MAN ($275,831) and TRANSPORTER 2 ($185,557).

Important to note is that out of all films in the top 20, SERENITY had the highest per screen average (which, for the uninitiated, means that when you take the box office, and divide it by the number of locations at which it is screening, the film came out at number 1). This is a very good omen for exhibition, because in a lot of locations, SERENITY was the largest film in the cinema complex...and that bodes well for maintaining the number of screens for the film and the size of the cinemas.

Being school holidays in NSW, Vic and WA, it is not surprising to find the family product ahead of all other films.

You've all been instrumental in getting this film to open - and we can't thank you enough. If you can keep the pressure on by spreading the good word of mouth via other chatrooms, and through friends and colleagues...we just might move up in the rankings for the weekend, and really lock in this as a success for Joss and Serenity. We believe this film will flourish as more people see it and tell others how good it is.

We will post the weekend figures on this site on Tuesday (once all of the weekend figures have been tabulated).

Thanks again for all your support and hard work in making Serenity a success. Keep up the great effort and we'll get back to you with news as it comes to hand.

UIP Australia